Unique Features
The difference is in the details. And the details make all the difference!
The marrying of direct marketing techniques with advanced technology has spawned unique features that produce extraordinary results.
- Conversational “customer support” messaging
- Branded look of the view cart page and replication of cart items
- Redundant “return to cart” calls to action
- Reduced navigation and promotional distractions
- Fully-tested and best-practice
- Offline feed-back loop to capture phone conversions
- Website entrance and exit popup messaging
More Marketing Opportunities
The more marketable carts collected – the sweeter the reward!
Marketable carts – those abandoned with a related email address – really determine the degree of success you can expect from abandoned cart recovery. The more you can capture, the more lost revenue you will recover.
Our data collection facility searches every page of your website – not just the checkout section – for available email addresses, associates them with current cart sessions, and stores the information in our database for future reference. This allows us to create more relevant messaging in all your email programs.
Custom Reporting
Use our marketing-driven format. Or have it your way!
We send you weekly reports on the total number of shopping carts abandoned and the resulting sales lost for each step of the checkout process, so you can quickly identify problem areas. The total number of conversions and revenue recovered is also shown, so you can easily monitor the performance of the program.
Key metrics for each email are reported, including the number sent, opened, clicked, resulting orders and sales and opt-outs. We can even produce a follow-up contact list of those customers with unconverted carts after receiving the entire email sequence.