Contact us for improvement in any of these key areas. We can help!
It’s hard to figure out where you’re going unless you know where you’ve been.
Any improvement to your email program would begin with an analysis of the performance of your current marketing initiatives – both online and offline – to determine what worked and what didn’t. We would look at your past email marketing results, your best-selling products, the key metrics of your website activity, and your offline contact plan.
Winning strategies come from a sharing of many prospectives.
The development of a successful email marketing strategy requires a complete understanding of all areas involved in the implementation of your program. Our team considers how operational, IT, and creative elements will work together to enhance overall performance.
We then recommend actionable steps for improvements in:
Showcase top products and your emails will produce better results!
Every company has its signature products – the ones that brought customers to their store for the first time. But the biggest mistake most companies make is failing to promote those best-sellers often enough. They are proven attention-getters and will increase the success of your email program.
We believe top product optimization is a critical element in your overall email marketing strategy. We perform an in-depth analysis of what your customers purchase and when and then provide you with a product placement plan for both emails and website marketing.
When you know where you’re going, getting there is easy!
Once your email strategy has been finalized, we provide a detailed 3-month email schedule listing each promotion with specifics on the selection of recipients, send date and time. We will also provide suggestions for which products to feature and when – all based on your customer engagement history. You also receive a full suite of email wireframes for each email campaign and trigger series.
The choice is yours: Do it yourself or let us do it for you!
For companies with an internal marketing staff, our self-service option is ideal. It gives you access to a centralized portal for managing new email creation, scheduling deployments, list management, and for downloading a range of helpful reports – everything you need to manage your own email program.
At the heart of the TEM portal is a powerful template “wizard” built for easy “no-coding required” construction of promotional product-based emails. This allows for a very simple process of creating, managing, and editing a large number of email campaigns.
For companies with more aggressive and complex programs, the prospect of managing an extensive plan can become overwhelming if there are limited staff resources. In this instance, we can take on the role of an external marketing department providing inexpensive and totally reliable services for meeting the needs of your strategic email plan.