Ecommerce Email Marketing Strategy
Past Performance Analysis
We believe a successful email marketing strategy begins with a thorough review of both online and offline past sales and engagement metrics to determine what worked and what didn’t. Most companies never take the time to do that.
Marketing Strategy Development
Based on your past performance and our proven sales techniques, we develop an overall email marketing strategy designed to increase conversion and maximize sales from all segments of your existing customer and prospect base.
Comprehensive Contact Plan
We make it easy to put the principles of your email marketing strategy into practice by providing an organizational roadmap that details which message should be sent to each segment of your file to have the greatest impact.
Ecommerce Email Design & Construction
Custom Email Templates
We will custom-design a suite of email templates that incorporate the look and feel of your brand and website and are optimized for ecommerce performance. Our seasoned marketing-trained graphic designers can produce all necessary promotional elements for weekly campaigns.
Easy Email Construction Tools
Once your personalized templates have been loaded into our portal, they can be quickly and efficiently modified to reflect different offers and products details can be easily entered from your inventory – no coding experience required.
Email Brand Mapping
To ensure brand consistency throughout your entire marketing program, we will conduct a full review of all email interactions between your company and your customers – no matter the source – and provide re-designed templates.
Email Deployment Services
Deliverability Monitoring
We monitor activity separately by the major ISPs to ensure the best possible deliverability. Problems are immediately addressed and appropriate remedies suggested. Soft bounces are automatically retried and hard bounces are categorized appropriately and suppressed.
Advanced Insight
Our relationship with email analytics partners gives us insight into your email performance after you have reached the inbox, and goes far beyond traditional ESP engagement tracking. We offer certification programs to help achieve the highest possible delivery and sender reputation.
Database Optimization
We can connect directly to your customer purchasing records and easily select those with similar interests, buying patterns, and engagement history so that you can send them a more targeted message that will significantly increase conversions and reduce deployment cost.
Email Program Management
Full-Service Care
For companies with limited staff resources, we can take on the role of an external marketing department providing inexpensive and totally reliable services for meeting the needs of your strategic goals, implementing your email plan, and providing detailed results reporting.
Self-Service Portal
For companies with an internal marketing staff, our self-service option is ideal It gives you access to a centralized portal for managing new email creation, scheduling deployments, list management, and for downloading a range of helpful reports – everything you need to manage your own email program.
