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Email Marketing: The Way We See It

Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences by means of a blog. The commitment to do so is considerable and we do not take the responsibility lightly. Our overall objective is to educate, guide, and share our observations about email marketing – a craft we have embraced as our life passion.... Enjoy!

23 May

Posted at 01:00h Abandoned Cart Recovery

Have you looked at your mobile traffic lately? It's probably growing at a faster clip than you thought. Most of your sales are probably still coming from desktop users, but that universe is steadily shrinking. According to a 2016 report published by Criteo, the tipping point between...

16 May

Posted at 00:58h Mobile Tsunami

Just as online merchants are getting comfortable with the new paradigm of website marketing, another challenge is looming - one with serious consequences for those either too slow or unwilling to recognize its impact on their business. A mobile tsunami is building with an undeniable force...

09 May

Posted at 00:55h Email Marketing

Being a retailer these days is like running on a treadmill with someone else controlling the speed. The harder you try to keep up with the shopping preferences of your customers, the faster they change – forcing you to run full-throttle just to keep pace and...

08 May

Posted at 00:34h Email Marketing

What do drones, silk flowers, hard-to-find tools, children’s clothes, motorcycle batteries, used tires, and Halloween costumes have in common? They are just some of the products belonging to our family of clients who entrust the management of their email programs with us. It is a privilege...

25 Apr

Posted at 13:54h Email Marketing

The Acuity Marketing Studio Team consists of marketing and IT professionals connected by bloodline or kindred spirit and nurtured by a genuine love and respect for what we do. Forty years separate our youngest and oldest members – a wide enough gap to provide a broad...

18 Apr

Posted at 09:32h Email Marketing

Having devoted our energy and careers to email marketing for the past 12 years, it could be said it’s about time we decided to share our experiences through the medium of blog posts. "Our overall objective is to educate, guide, and share our observations about email...