Abandoned Shopping Cart Recovery
Here’s why abandoned cart recovery programs are essential:
- They can recover as much as 50% of lost income.
- They compensate for weaknesses in your checkout process.
- They are an effective and welcome customer service feature.
- They are easy to set up and produce immediate results.
It’s the single most important trigger-based email in your marketing toolset. Sign up for our 30-day trial and see for yourself!
Welcome Conversion Trigger
Turn Interested Shoppers into First-Time Buyers
When visitors take the time to fill out a form requesting information about your company or giving you permission to contact them, they expect to hear from you soon. In fact, they are the most receptive within the first few days of performing this action.
If you are not responding immediately to their request, you are missing out on a golden opportunity to turn them into customers. If you are serious about converting visitors to your site into paying customers, you need to do more than generate an autoresponder when they sign up to hear from you or when they request your catalog. Since these emails are usually an included feature of a web site platform, they are written in standard text that simply verifies the action taken. No effort is made to entice the prospect to make a purchase or even return to the site.
Order Follow-up Triggers
Follow up Recent Orders With Relevant Products!
Emailing recent customers is a marketing opportunity most companies ignore. Yet, it is one of the best and least expensive ways to generate additional sales. Because they know who you are, your messages are more likely to be opened, read, and acted upon.
Cross-sell items related to a previous online or store purchase.
We can design a trigger email series which starts with a thank you for ordering message and continues to introduce items that are related in some way to the previous purchase. They may or may not include incentives to place another order online or return to your retail location.
Increase your average order with pre-shipping up-sells.
Adding to an existing order without paying extra delivery charges is a very tempting option for any customer. We can design a series of automated emails triggered to follow both your order confirmation and shipping notification containing up-sell opportunities for increasing the average order.
Email Traffic Control
Managing email flow on a customer-by-customer basis is easy with TEM’s traffic cop!
You never have to be concerned about customers being inundated with too many emails. We work with you to set preference and frequency controls which limit the number and type of emails customers will receive in any given time period.
We do it all for you!
High-performance email messaging that produces outstanding results with little or no effort.
Developing a successful trigger email program requires very little effort on your part. We will put together the marketing logic for each objective, create the appropriate emails, set up the segmentation, personalization, and related interest functionality, program deployment according to pre-determined business rules, and provide regular reporting of results.
Email – Website Continuity
Is your email program supported by your website? You will get better results if the two go hand-in-hand.
Your website has as much impact on conversion rates as the fantastic discount you are offering, the compelling urgency of your deadline or the benefits of the product you are promoting. Clicks on your email should bring customers to a landing page on your site which mirrors the content and graphic design of your message. And, related banners should be dynamically displayed on each page your customers visit. This can be an operational challenge when different offers are being tested or sent to different segments of your file.
We manage that entire process for you. We isolate the perpetual area of your site where email details should be housed and push that content there inside the browser. You can be confident that folks receiving 10% off promotions will see 10% off details on your site – and those with 30% off promotions will see 30%. It works like magic!
Custom Reporting
Use our marketing-driven format. Or have it your way!
We send you weekly read and react results reporting on the key email engagement and sales metrics pre-tabulated in a flexible adjustable format. Results for each email campaign are grouped and totaled so you can quickly determine effectiveness and adjust your marketing strategy accordingly. Custom reporting is available for promotion comparison and analysis.
