25 Apr Who Are We, Anyway?
The Acuity Marketing Studio Team consists of marketing and IT professionals connected by bloodline or kindred spirit and nurtured by a genuine love and respect for what we do.
Forty years separate our youngest and oldest members – a wide enough gap to provide a broad perspective of the landscape – encouraging a deep appreciation for the past and an enthusiastic embrace of the future, as we go about maintaining our business in the present.
The age differential between us has greatly expanded our collective talents which run the gamut from direct marketing, copywriting, print advertising, and catalog production to IT development and cloud-hosting, website design and construction, email and omni-channel marketing.
Much of this experience was hard-earned at other firms before we came together as a team. And it has now become invaluable as we help clients transition their marketing programs from one form of merchandising to another.
So, perhaps, a better description for what we do is: manage your messaging – no matter what form it takes.
Most of our clients continue to maintain steady catalog sales, but realize their future lies on the web. We help them make that transition by centralizing offline and online data into one easily accessible repository and by combining the best practices of email and direct marketing.
And, as the art of communication evolves, so do we. Though our tech is nimble and adaptable to new and inventive concepts, it is our deep-rooted respect for proven marketing techniques that guides our every step into the future.
Our work lives blend seamlessly with individual personal pursuits which instill balance and revitalization into the whole. Some of us explore the mysteries of the universe and the history of mankind. Some traverse our planet tracing the footsteps of those who have come before us. Some run marathons to stretch physical and mental boundaries and others write music and poetry to feed the soul.
The Acuity Team